SEO, SEM & Analytics
Can Your Customers Find Your Website?
Market research has shown that a prospect who is searching on Google is most likely to buy from the business that has its website ranked in the 1st position of the Google search listings. That means all efforts should be focused towards getting your website ranked no. 1 in Google for the relevant search keywords that fit your target market.
Google has the largest share in the search engine space, because it is the most popular search engine in the world. The other search engines such as Yahoo and Bing follow closely how Google indexes and ranks the content it finds on the Internet, so if your website can be easily found on Google, in most cases, it can be found on Yahoo and Bing as well.
But then if your website is not even found on the first page, or the first few pages of the search listings, how can you hope to get more business from the internet?
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via organic search results. Organic search results means websites do not pay any money to Google to be included as advertisements in the search listings. They appear on the listings ‘naturally’ by merit of their content which Google sees some relevancy and value, in relation to the keyword phrase being searched for.
The PointStar Digital Agency has the SEO experts who can optimize your website such that it has higher chances of being found on the first page, and possibly, the first result, in the Google search results listings for relevant search keywords related to your business.
Search Engine Marketing (SEM)
Search engine marketing (SEM) is a broader term to describe the marketing strategies businesses would use to improve their websites’ visibility in the search engines. It includes SEO, as well as Pay Per Click (PPC) marketing.
In Pay Per Click (PPC) marketing, businesses pay Google or the other search engines which have a PPC program to advertise their websites in the search results listings in addition to the organic search results. Google’s PPC program is known as Google Adwords.
Working with the PointStar Digital Agency for your SEM campaign means you partner with PPC experts who are Certified Adwords Professionals who understand the ins & outs of the Adwords game and know how to get the best results from your budget. Our PPC experts are equally skilled in the PPC platforms of the other search engines as well.
Web Analytics
Metrics is a very important aspect of measuring the ROI on your online marketing campaigns. Web analytics tools such as Google Analytics generates detailed statistics about the visitors to a website. It allows you to see how many visitors have visited your website and the specific pages of your website, which pages they go to after they ‘land’ on your website, how long they stay on a page and even which website they came from before visiting yours.
Google Analytics offers you the advanced features that will empower you with the information you need to further optimize your search engine and online marketing campaigns. But navigating the Google Analytics interface may be challenging especially if you’re unfamiliar with web analytics programs.
Partnering with the web analytics team at the PointStar Digital Agency, you can rely upon our certified Google Analytics experts to advise you on the best tactics and approaches in your online marketing strategy. Our analytics experts are equally skilled with other web analytics platforms as well.
To begin, contact us today.
